film journalism

Morbidly Beautiful

elevating an entertainment website

Branding | Design | Development | Content

Brief: Brand, build, launch, manage, and maintain a genre, indie, film, and entertainment website. 

Starting out with one writer and building a successful entertainment website with 50 volunteer writers, managing this busy site with a daily posting schedule includes the following: maintaining and regularly updating a complex WordPress website, designing custom graphics for every article (currently, nearly 7,000 posts), designing social media and marketing graphics and maintaining an active social media presence, optimizing for search engine visibility, utilizing Facebook advertising for growth marketing, managing the workflow and schedules for a large team of writers, writing extensive content such as film reviews and editorials, editing and optimizing every article submitting by a staff writer, and regularly communicating with writers, publicists, and filmmakers.