Volunteer Design: Brand Refresh

As part of my continuing commitment to donating my time and talents to worthwhile nonprofit organizations, I recently completed a 20th-anniversary brand refresh for Ascensions Psychological Services, Inc., which serves the Washington, DC, community through quality therapeutic services and social initiatives. Self-love, self-efficacy, and self-worth are the foundations of the Ascensions approach.

Through psychological and community interventions, Ascensions provides clients with the assistance they need to improve their self-concept and interpersonal relationships and make positive contributions to their communities. Services infuse psychological theories and research with culture, history, and spirituality to offer each client an individualized plan to meet his or her specific needs.

I helped them elevate their brand identity in honor of their 20th anniversary by providing a professional logo and letterhead that reflected their core values and incorporated meaningful symbolism. 

THE IMPACT

I helped the organization save an estimated $4,817 in creative service fees, allowing them to serve more of the community through life-changing therapy services. 

I received the following feedback upon completing the project:

“Stephanie was extremely open, flexible, and brilliant. As we reached our 20th anniversary as a non-profit, we were looking to refresh our brand. Stephanie completely understood the assignment. We now have a logo that my board and I love and we are ready to show it off to our community.” Satira S., Executive Director/Founder, Ascenscions Community Services, Inc. 

View the complete impact statement here. 

Below, you can view the original logo I was working from, the initial concepts I presented, and the final logos (in two variations).